Build a U.S. expansion plan your management team can execute.
For owners of established European and Southeast Asian businesses considering franchising or licensing. Work through the rules, economics, and partner decisions—one step at a time.
Choose where to start.
You can read first, find an answer or put what you know to work.
Learn the basics
Follow a short path through the rules, examples and questions to test your understanding.
Field guide libraryFind a specific answer
Look up a rule, a market or a business decision. Each guide links to its sources.
Planning workspaceWork on your plan
Bring your team’s facts, assumptions and open questions into one working brief.
Seven stages.
One considered brief.
Choose a stage to open that part of your brief. Move at your own pace, and keep unanswered questions visible until you have evidence.
Open stage 1: Management
Responsibility map & owner dependencies
02Open stage 2: U.S. model
Relationship factsheet & flows of money
03Open stage 3: First market
Shortlist, demand evidence & local questions
04Open stage 4: Economics
Unit costs, support costs & cash runway
05Open stage 5: Partner
Capability, accessible funding & territory principles
06Open stage 6: Launch requirements
Responsibilities, timing & evidence
07Open stage 7: Decision
A usable brief, including reasons to pause
A profitable business
isn’t yet a transferable model.
In this fictional Singapore cleaning business, a dedicated manager and a revenue royalty consume the apparent operating surplus. The useful question is what would need to change.
Inspect the model and its assumptionsILLUSTRATIVE ONLY · USD / YEAR · $1M REVENUE
Before any other omitted obligations. Operating profit and available cash are different measures.
Read first.
Apply when you’re ready.
Complete public answers, source links and practical preparation. No email address required.
Is your U.S. licence also a franchise?
A brand licence can also be a franchise when the complete operating arrangement meets the federal test.
Texas Form 2703: franchise exemption notice before offering
Understand who files Form 2703, what the one-time notice records and why federal disclosure alone does not complete it.
Commercial cleaning: can these accounts share a workable route?
Nearby buildings do not guarantee compatible service windows or enough management cover. Price the actual route before selling a wide territory.
Fictional case: the manager and royalty consume the cleaning surplus
A cleaning owner wants the U.S. operation to run without their daily work. The model must pay for that replacement work before showing an owner return.
A licence label
doesn’t settle the rule.
What will the partner receive? Who pays whom? What support and operating controls are involved? Which jurisdictions are connected to the offer?
Those facts matter more than the agreement’s title. Our tools help your team prepare the facts and identify questions requiring judgment. They don’t issue legal clearance.
How we research and review sources